Objectives

The participant:

• Is familiar with the functions of ESO CRM.
• Will know the purpose of the system and how relevant use cases are carried out in the system.

Content

The training consists of the following content:

• Module 1: Introduction to ESO CRM.
• Module 2: Basic Use Cases.
• Module 3: Advanced Use Cases.

Target Group

• CIM System Exp.Role(R).
• NSC–Retail Market. Management(MGMT) R BMW.
• Dealer Channel Exp.R.
• Reg–Retail Market.MGMT R BMW.
• Market.Steering R.
• Online Sales MGMT R.
• MINI Sales (Enabler)R.
• MINI Field Force R.
• MINI Market.Lead R.
• NSC–Cust Journ.MGMT R MINI.
• MINI Retailer Market.R.
• MINI Nat.Onli.