Objectives

The participant:

• Gains an insight into the customer journey of various corporate sales customers (Professional, Business, Fleet) to their new vehicle.
• Gets shown three different case studies to show what an offline, online or phygital customer journey can look like.

Content

The training has the following modules:

• Offline Case (Business).
• Online Case (Professional).
• Phygital Case (Fleet).

Target Group

• Head International Key Account Management (KAM) Role.
• International KAM Role.
• Contract Management Role Corporate Sales.
• International Cooperations Management Role.
• Cooperations Management Role.
• KAM Role Markets.
• National KAM Role.
• National B2B Cooperations Management Role.